Edeka wanted to communicate its extensive product variety in an entertaining way - but with over 60,000 products to showcase, it needed to be truly epic.

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So we partnered with internet sensation Marc Rebillet, otherwise known as "Loop Daddy," to turn an entire Edeka store into one massive instrument. ​

With Marc's incredible aura paired with Edeka's endless variety, the web went wild - turning potential customers into forever fans.